About Us
At we are spartners, we believe success is built through collaboration, challenge, and trust. That’s why we define ourselves not just as consultants, but as sparring partners—the people in your corner who help you stay sharp, resilient, and ready to win.
For more than 20 years, we’ve supported organizations across sectors—hospitality, travel, retail, industry, services, and education—helping European brands expand internationally and thrive in North America. Our approach is hands-on, pragmatic, and always adapted to your context.
What sets us apart is the spartnership we create with every client:
We work together, embedded as part of your team
We bring proven expertise and an extended network in branding, finance, and partnerships
We follow a step-by-step roadmap with clear milestones and decisions
We stay agile, adapting strategies to evolving challenges and opportunities
At we are spartners, we don’t just walk beside you—we spar with you, challenge you, and prepare you to achieve lasting success.
More than a partnership. A spartnership.
Our Approach
As your sparring partners, we co-create a plan that fits your needs—grounded in solid expertise, shaped by a clear step-by-step roadmap, and flexible enough to adapt as we go—so you reach your goals.
Together
We work as part of your team—embedded and accountable.
We co-create the proposal, roadmap, and deliverables that fit your needs.
We define how we work together—as Spartners—so cadence, tools, and governance suit you.
Expertise
We bring 20+ years of hands-on expertise in commercial strategy, business development, and marketing.
We activate an extensive network for specialist expertise (branding, finance, partnerships) and qualified business-development opportunities.
Step by step
We propose a clear, step-by-step roadmap with defined milestones.
At each step, we review progress and options—you decide when to move to the next phase.
Agility
We continuously re-evaluate the roadmap with you, integrating learnings and context changes.
We adapt our approach to keep you on track to your goals.
Our Values
Our values represent the way we work — and the way we live.
They guide every spartnership we build and every result we deliver.
Challenge
We embrace new challenges and question the status quo, pushing boundaries to spark progress and innovation.
Team work
We believe in the power of working together. As spartners, we co-create, support, and grow side by side with our clients.
Integrity
We act with honesty and fairness in every decision. Our advice and actions are guided by what is right, not just what is easy.
Transparency
We communicate openly and clearly, ensuring you always know where we stand, what we do, and why we do it.
Trust
We build long-term relationships on reliability and accountability, earning your confidence through consistent results.
Pleasure
We take pleasure in our work and in our spartnerships. We believe business should be both impactful and enjoyable.
Founder
Meet Christophe Attard
With more than 20 years of leadership experience in international corporations, I have built business cases to launch new products and services, designed cost-saving and revenue-generating strategies, and led teams in creating impactful interactive and digital marketing campaigns.
A team leader, problem solver, and both analytical and creative thinker, I have extensive experience in conceptualizing, developing, and implementing new offers that drive growth.
As a senior executive, I have successfully built and led cross-functional teams to deliver commercial, marketing, and business development strategies, consistently achieving profit growth and long-term value.
In 2017, I founded we are spartners—a consulting agency created to help companies define their strategy, develop their business, and position their brand in North America. Since then, we are spartners has supported organizations across industries, building trusted spartnerships that deliver measurable impact.
Every spartnership starts with a conversation. Reach out to me — I’d be delighted to explore how we can turn ambition into achievement together.